Self-taught in the field of music production, DJ, label boss and Globetrotter … We could continue the list arbitrarily. Humantronic is the perfect embodiment of a music producer who grew up with the sound of the 90s and was successfully involved in it and beyond. We are happy that he finally makes his debut on…
The label Harthouse was founded in 1992 in Frankfurt/Offenbach by Matthias Hoffmann, Heinz Roth and the well known Frankfurt DJ Sven Väth. Harthouse, in the early years from 1992 to 1997 a sublabel of Eye Q Records, was a plattform for young newcomer artists. It was designed for the more harder, more minimalistic sound, the sound that didn’t fit into the commercial line of Eye Q Records. Sven Väth commented on this:“We wanted to create a stage, a playground – even an experimental one – and I think we quite succeeded.”
In the beginning Harthouse (also known as “Harthouse Frankfurt”) defined a sound that today is well known as the “Sound Of Frankfurt”, a harder but danceable version of “Trance” – “Hardhouse” or “Harthouse”. The first release was produced by the Harthouse A&R himself, Sven Vaeth. His co-producer up to year 2000 was Ralf Hildenbeutel, known from todays “Schallbau”. Sven Vaeth also had different projects on Harthouse together with the other “Schallbau”-members Steffen Britzke (alias B-Zet) and Matthias Hoffmann (alias AC Boutsen).
From the very beginning Sven Vaeth decided on what was released on Harthouse and what was not. In the first years Harthouse releases were kept heavily limited, around 2000 copies each release. The labels promo-list was also kept small. In a very short time Harthouse became the “flag-ship” of German Techno. The label became well known and it’s artists achieved world fame and success on international charts.
Due to the limited copies and quality releases, demand rose rapidly. The real first big success was Hardfloor’s first release “Hardtrance Acperience” (1992,HH-008). While hardly noticed in Germany, it moved into British charts (1992/93, No. 56) after having been re-released there half a year later. To oppose the trend to produce with constantly growing speed from track to track was a revolutionary idea in 1992. Up to today there is an international demand for remixes created by “Hardfloor” (Ramon Zenker & Oliver Bondzio). Examples are Mory Kante, The Shamen and Anne Clark. Then one hit followed the other: Arpeggiator’s “Possible future of mankind” (HH-016), Hardfloor “Trancscript” (HH-019) (place 72 on Brit. Charts 1993) or Resistance D. “Human E.P” (HH-020).
Due to the fast worldwide success foreign departments were founded in 1992: “Harthouse UK” in England, distributed by “Rising High”, and “Harthouse America” in the states in a licence-deal with with “Moonshine Music”. But soon in 1994 the deal with “Rising High” was canceled and Harthouse reopened an own department in the UK. The cooperation with “Moonshine Records” in America like in the UK appeared not to be successfull too.
1997 was the worst year for Harthouse. Artists were not paid, but given hope to. At the beginning of 1997 complete confusion showed up: Sven Vaeth left the label. The firm moved from its vast office in Offenbach to Berlin. Two months later the firm was insolvent, and filed for bankruptcy. The artists could not be paid or were put off with ridiculous sums. The managing directors proved unwilling to comment on the reasons for the bankruptcy. But the tremendous discrepancies between aims and reality are obvious: on one hand they wanted to be a German techno Underground Label – on the other – they rented a multi story office that had to be payed for; they cut down sales by limitation while the managing directors started to jet to their branch-offices in the UK and US. To all parties concerned it was obvious: this could not work out. Limitation was stopped fast enough but the move to a smaller office came too late. Only a few people know why the labels sales in Germany petered out.
Pascal FEOS (Resistance D.) said at this time: “I would love to know myself. Of course we did not get settlements of accounts anymore.” Ramon Zenker (Hardfloor) followed with the comment: “At the end new people answered the phone whenever I called Harthouse. Cash is what I never got. Luckily enough we had a clause in our contract, that entitled us to call in money in case of belated payment. Thereby we were some of the last people who got any money at all.”
Sven Väth, when asked about his bailing out, mentioned conflicts of interest between his partners and himself as well as serious doubts about the discrepancies between his initial dreams that had given him power & crude reality of the whole affair.
At the beginning of 1998 UCMG Germany (Under Cover Music Group) took over the rights to use the brand name of the label as well as the trademark “Harthouse”. For UCMG Germany the essential point of this deal was the assurance of giving back the artists/authors the right of use on their titles – UCMG Germany edited a “Retrospective Box”, a collection of the most successful releases of Harthouse. Ramon Zenker (Hardfloor) on the Harthouse Retrospective Compilation: “This Compilation is a good chance for all the artists to earn a couple of D-Marks with their repertoire & thereby diminish a little the damage caused by Harthouse.”
After the Retrospective Compilations Harthouse at UCMG Germany started a new line of single releases as well as a few albums and promos. A&R of the new Harthouse was Oliver Bondzio. The design of the releases was changed from the minimalistic black sleeves with the blue Harthouse-logo to white sleeves with gray Harthouse-logo. The releaselist was kept short at all. In the few years from 1998 up to 2003 where Harthouse existed under UCMG Germany, there only appeared 9 singles, a few albums and, what was new at Harthouse at all, a few DJ Mix-CDs mixed by various DJs like Oliver Bondzio, Frank Lorber and Plank. There also appeared one foreign release by Hardfloor under Harthouse UK, by the english UCMG UK company.
In 2001 Harthouse started to re-release some of Hardfloors old albums (TB Resuscitation Remastered and Respected Remastered) which had appeared under Eye Q in the early 90’s.
In 2004 daredo music based in Mannheim takes over the rights of the Harthouse brand (now also called “Harthouse Mannheim”). There will be a different release-strategie than before with different design (based on the Harthouse style), more quality releases with well known and new artists like Zoo Brazil, Gui Boratto, Hardfloor, Der Dritte Raum, Ken Ishii, Joey Beltram, Joel Mull, Jesper Dahlbäck, Alexi Delano – an adequate follow up of the old Harthouse sound and mythos.
The next big change will come at the end of 2017. The company UCM.ONE from Berlin takes over the label Harthouse and all rights of the daredo media from Mannheim. As a first release comes the album “Der Dritte Raum – D3R-25” with new remixes of the well-known titles, followed by the new album, which will be released in the fall of 2018. With these new releases, Harthouse is now launching its fourth chapter – this time in the capital. In the 90s, the Frankfurt sound and thus also the flagship Harthouse was the antipole to the (West) Berlin techno scene around Westbam. Motte and DJ Dick, now not only has the label arrived in the capital Berlin, but also publishes with “Der Dritte Raum” an also now based in Berlin act, which was one of the most famous and successful artists on the label in the Frankfurt time …