The UCM.ONE team will be present at the 70th Berlinale this year from February 20 to March 1. The Berlinale (or in its long form: Berlin International Film Festival) is an…
UCM.ONE operates the film labels Darling Berlin, M-Square, NONFY Documentaries and Artkeim², where feature films, documentaries, medium-length and short films, as well as series are published. Here, our creative team decides for each title individually which marketing strategies are put into effect. UCM.ONE uses all existing networks, always in close consultation with producers and directors, in order for the film to get the best possible marketing and increase its reach.
UCM.ONE stands for keeping the coordination of the entire value creation chain in its own hands to ensure that all possible evaluation options of a film are used optimally and, in the interplay of the individual forms of utilization, at the right timing. This includes theatrical distribution, TV placement, Blu-Ray and DVD development, digital placement in download and streaming portals, marketing of advertising and merchandising rights, and the creation of accompanying products such as soundtracks, eBooks or audiobooks. Of course, UCM.ONE works to achieve this goal in various fields together with both long-time partners as well as with approved and new partners in Germany and abroad.
The beginning of each marketing strategy consists of the consideration and creation of an overall concept including but not limited to detailed marketing plans, budgeting, as well as the coordination of potential promotional activities. In addition, we plan the national and international timelines of delivery processes and releases, from cinemas to physical trading to download and streaming portals. Timing is crucial, as we always try to use the results of our prior evaluations in determining the next steps that the film business offers. The main difference between our concept of “intermedial marketing” and the standard approach within the commercial exploitation of films is therefore not only the closer connection of the different marketing possibilities. Above all, it is the consideration for each individual film whether prior strategies are still applicable or need to be adapted in order not to be constrained and limited by priorities that had been set before.
The goal of UCM.ONE is to reach consumers on all possible and available channels. We do not want to force consumers to change their consumer behaviour, but to ensure that the films are both available and available exactly where the consumer would like to see them: in the cinema, on Blu-Ray or DVD, on TV or on download and streaming portals.
Some movies in our catalog: