The team of UCM.ONE GmbH (based in Berlin) stands for the successful combination of physical and digital sales of media content of all kinds. At the end of 2017, UCM.ONE GmbH acquired a large number of brands, master rights and film rights from daredo media GmbH (from Mannheim), so today more than 15,000 music titles and 50 motion pictures are in the UCM.ONE catalog. In addition, UCM.ONE markets more than 5,000 image rights.
The team at UCM.ONE focused on the digital marketing of music from the beginning and was able to gather so much know-how, which is now also being used in the film marketing. The focus is on the worldwide “intermedial marketing”, the coordinated and interlinked marketing of films (festival, cinema, TV placement, non-commercial channels, Blu-Ray, DVD and VoD) or music (live, radio, CD, vinyl, mp3 and streaming). UCM.ONE also offers concepts and “Special Marketing” products together with third parties and operates its own theatrical distribution.
The abbreviation UCM.ONE stands for “United Content Management.ONE” and is also the web address of the company.
Our business areas:
UCM.ONE runs established music labels like „Plastic City“, „Mole Listening Pearls“, „UCA Records“, „Eastchild Records“ or „Harthouse“ and released tracks and songs from hundreds of artists from the likes of Terry Lee Brown Junior, Kool & The Gang, The Timewriter, Alphawezen, Hardfloor, Naomi or Boris Brejcha. Besides variable marketing and promotion strategies for different bands and artists, each label works on its own under the administration umbrella of UCM.ONE. Several A&Rs and Product Managers are responsible for the bands and artists with their releases on the fitting labels, depending on the style of the music.
In the movie department, UCM.ONE operates successful film labels such as „Darling Berlin“,”Artheim²” or „M-Square Pictures“ and prosecute an own theatrical distribution incl. booking and billing to the German cinemas. Starting with the release concept of a movie, including detailed marketing plans via budgeting and coordinating all promotion activities up to checking all possibilities of distribution funding and organizing the delivery process to cinemas, the whole process of releasing a film lies in one hand, and thus guarantees perfectly coordinated timing and the best possible marketing within the many exploitation possibilities that the movie business offers. The main difference between this concept of “intermedial marketing” and the currently applied approaches to commercial exploitation of media is not only the closer linkage between the different marketing possibilities – it rather starts at the very beginning with a special approach to the movie itself, and it ends after a development process with individual strategies, which have no restrictions by predetermined priorities in marketing whatsoever.
Movies and music anywhere, anytime …
Cinemas / Clubs
Vinyl / CDs
DVDs / Blu-Rays
“Our goal is to provide consumers via all channels possible to give them the chance to listen, watch, buy or stream what they want at any time and everywhere. We don’t want to persuade potential consumers to change their user behavior just to get the chance to listen to their favorite music or view a movie from our rooster. We want to bring the content exactly to the place the users like to consume their media content.”